So, I’ve been meaning to talk about this for a bit. It’s about my little dive into understanding the whole Chloe Barbour thing. You see her stuff, or stuff that looks like her stuff, pop up, and I got curious, you know? Thought I’d share what I found out, or rather, what I went through.

My Little Experiment
It started pretty simple. I wasn’t trying to become a clone or anything. I just wanted to get it. What’s the magic sauce? So, I pulled up a bunch of her work. Really looked at it. Not just a quick glance. I spent a good few hours, trying to break it down in my head. Colors, shapes, the feeling it gives off. Then, I thought, okay, let’s try and bring some of that vibe into a small personal project I was tinkering with. Nothing serious, just a little website for a hobby club.
Well, let me tell you, it wasn’t as straightforward as I thought. Not by a long shot. You think, oh, it’s just some nice lines, a cool color palette. Easy peasy. Wrong. I started trying to sketch out some ideas, and it just felt… off. Like I was making a bad copy of a fancy meal using cheap ingredients. It looked flat. Lifeless, almost.
What I quickly realized is that there’s a whole lot more going on beneath the surface. It’s not just picking a style; it’s the thinking behind it. The consistency. The way everything just clicks together. And that’s the part most people miss, I reckon. They see the shiny outside and think they can just replicate it.
The Bigger Picture It Made Me See
This whole exercise got me thinking about a lot of things, actually. It’s like with so many trends, not just in design. People want the result without the grind. I’ve seen it a million times. Remember when everyone wanted their app to look like “minimalist Scandinavian design” even if their app was, like, for tracking livestock? It’s the same energy.
I had this client once, a few years back. They were a nice enough bunch, but they’d seen something they liked online – something with that whimsical, detailed illustration style, kinda like what Chloe Barbour does so well. And they said, “We want that for our new corporate training portal.” I tried to explain, you know, that the style needs to match the message, the audience. Their content was super dry, really technical stuff. But they were insistent. “Just make it look pretty and engaging,” they said.

So, I toiled away. Tried to inject some of that charm. It felt forced. Like putting a party hat on a tax form. We went back and forth for weeks. Weeks! They weren’t quite happy, I wasn’t proud of the work. It was just this awkward compromise. All because they latched onto a surface-level look without understanding if it even made sense for them. I burned a lot of midnight oil on that one, ended up with something that was okay, I guess, but it wasn’t right.
My little practice with trying to channel that Chloe Barbour aesthetic, it really hammered home that it’s not about the “what” so much as the “why” and the “how.” The genuine understanding and skill that goes into creating a cohesive, appealing style isn’t something you can just pick up overnight or by copying. It’s a whole process. And honestly, a lot of what’s out there claiming to be trendy is just a shallow echo. That’s what I took away from it all. You gotta dig deeper.