So, I had this task, right? To come up with a logo for “airchat audio social media.” First thing, my brain just went blank for a bit. Airchat. Audio. Social. Okay, gotta combine these somehow.
My First Messy Thoughts
I started just doodling, you know? Scribbling stuff down. My first ideas were all over the place. I thought, “audio,” so maybe sound waves? Like those wiggly lines you see. Or a microphone icon? But that felt a bit too… generic? Too literal, maybe. Then “social,” so I thought about chat bubbles. Everyone uses chat bubbles. It’s almost too easy.
I even tried to spell out “AirChat” in some fancy way, thinking back to how some old brands did it, like spelling out the whole name. But that felt clunky for a modern app. Westinghouse Regular font popped into my head for some reason for old logos, but that was a dead end for this.
Trying to Get a Feel for It
The main thing about AirChat, from what I gathered, is that it’s heavy on voice. It’s not about typing messages, it’s about talking. So the logo had to feel like that. It needed to be about sound, about speaking, but also about connecting people. That’s the “social media” part.
I tried a few things:
- Combining a sound wave with a chat bubble. Looked a bit busy.
- Making the ‘A’ in AirChat look like it was emitting sound. Kinda forced.
- Thinking about air, like wind or flow, but that got too abstract, too fast.
Honestly, a lot of early sketches just went straight into the bin. Or, well, the digital trash can. Lots of “nope, not that.”
Finding Something That Clicked (Sort Of)
I started focusing on simplicity. What if it wasn’t a literal picture of a mic or a wave? What if it was more suggestive? I wanted something clean. Many apps these days have super simple logos. Easy to recognize, even when it’s tiny on a phone screen.
I played around with shapes that could hint at “audio” and “connection” without being too on-the-nose. Maybe something circular, ’cause sound kind of radiates out? Or something that looked like it was transmitting a signal?
I remembered seeing some old logos, like for Home Box Office, that used a ticket stub next to the words. That was interesting, how they used a visual cue related to the service. For AirChat, the “ticket stub” equivalent is voice. It’s all about the audio.
So, I started thinking about forms that could represent a voice, or a sound, in a very stripped-down way. Not a full sound wave, but maybe a part of one, or an icon that suggested broadcast or speaking. And then, how to tie in the “chat” or “social” part subtly.
The Nitty-Gritty of Shaping It
I started messing with just a few core elements. I thought, okay, what if I take a very simple shape, maybe something that looks like a subtle sound emission, and combine it with something that feels like a person, or a point of connection? Or even make the letterforms themselves have a bit of that audio feel.
There was a lot of tweaking. Making lines thicker, thinner. Trying different angles. Does this curve feel like “voice” or just like a random curve? It’s a frustrating part, this bit. You have an idea, but getting it to look right on the screen is a whole other battle.
I also thought about the negative space. Sometimes what’s not there is just as important. Could I make a shape that hinted at two things at once?
What I Ended Up With (More or Less)
So, after a bunch of tries, I settled on a direction. I can’t show you the exact final thing here, obviously, but the process led me to something that I hope feels modern, clean, and hints at both the “audio” and the “social connection” aspects of AirChat. The key was not to overdo it. To keep it simple enough that it works but distinctive enough that it’s not just another generic icon.
The main thing was focusing on that core idea: voice-based interaction. That had to be the soul of it. If the logo didn’t whisper “audio” and “connection,” then it wasn’t doing its job for something called AirChat. It was a bit of a wrestle, but that’s usually how these things go, right? You try a bunch of stuff that doesn’t work until something finally starts to feel okay.
