So yesterday I was just scrolling through YouTube shorts, right? And this Justin Bieber throwback clip pops up. Man, I barely recognized him! It hit me – how many times has this guy completely switched up his vibe? Seriously, how many Justin Bieber “eras” are there? It started bugging me, like an itch I had to scratch. I had to dive in.

I grabbed my laptop, plopped down on the couch, and opened my browser. My mission? Track every single major style shift Justin has gone through since the beginning. Figured I’d start from his first big break and just… scroll through time.
Alright, Step One: Remembering where it all started. Easy! That “Baby” phase. Had to be the beginning. Pulled up old photos and videos. Purple hoodie? Check. Floppy swoopy brown hair? Oh yeah. Kinda dorky street style back then. Totally kid pop-star uniform. Nailed the first era.
Felt a bit overwhelmed already. So I did what anyone would do – I made a list right in my notes app. Called it “JB Style Timeline”. Simple. Then I just kept pushing forward year by year, album by album.
Found the transition phase next. Around “Boyfriend” time. You know the look: leather jackets started showing up, maybe some tattoos peekin’ out? Hair got a bit shorter, a bit messier. Trying hard to ditch the baby image. Added “Rebellion? Era” as my second point. Lost track after the 4th purple hoodie photo I scrolled past.
Saw the “Believe” era coming up strong. Man, this one had variety! One minute he’s slicked back hair in a sharp suit, next minute it’s the full-on punk look with chains, bandanas, and ripped everything. Highlighted that era as maybe having sub-phases?

Got stuck big time around the “Purpose” era. Dreads! Bleached hair! Seriously, the bleach blonde hair moment? Iconic. But then there were the short dreads phase and the longer locs phase. Do these count separately? I paused, squinted at my screen… argued with myself for five minutes. Finally put them both under the big “Purpose Umbrella Era” on my list. Called it close enough. Also noted down that weird mustache period around then. Yep, paused at that for a minute.
Felt momentum building. The “Changes” era felt distinct. Mullet hair? Oh yeah. Lots of oversized pastel sweaters, very soft colors generally. The vibe was quieter, maybe more laid-back. Even saw photos of him just hangin’ out with Hailey wearing simple hoodies and sweatpants, totally different from the Purpose edginess. Added that as its own thing.
Finally, the latest era I saw everywhere online: the “Justice” tour look. Those silver metallic outfits? Bright purple and green jackets? Face paint? Full-on facial dreads? It feels wildly different again. High energy performance wear. Slapped that onto my timeline as “Current/Justice Era”.
Scanned back through my JB Style Timeline list:
- Baby Era (Purple hoodies!)
- Boyfriend/Transition Era (Leather Jackets)
- Believe Era (Suits to Punk)
- Purpose Era (Bleach, Dreads)
- Changes Era (Mullets & Cozy Sweaters)
- Justice Era (Metallics & Tour Glam)
So by my count, chilling on my couch after wasting probably two hours digging deep? I landed on six major eras. Six distinct times Justin Bieber completely changed his entire look and feel. Maybe someone else splits them finer (like those darn dread phases!), but for me? Six feels right. Dude can’t settle on one look to save his life, keeps everyone guessing. Honestly, even writing this down makes my head spin thinking about how many times he transformed. Wild.
