Okay, so today I decided to mess around with creating a brand, just for fun. I called it “Zac Brand” – pretty original, I know. I’ve always been curious about how people come up with logos and stuff, so I thought, why not give it a shot?
Starting From Scratch
First, I just brainstormed. What is “Zac Brand” even about? I figured it could be anything, so I decided it would be a… let’s say, a quirky online store selling handmade crafts. Think colorful knitted scarves, weird pottery, and maybe some hand-painted phone cases. Stuff like that.
The Logo Struggle
Next up, the logo. This was way harder than I thought. I opened up a free online design tool and started messing around with shapes and fonts. I tried:
- Circles – too boring.
- Squares – still boring.
- Some weird abstract shape – looked like a toddler’s drawing.
I spent a good hour just playing with fonts. I wanted something friendly and approachable, but not too childish. It’s a delicate balance, you know?
Colors and “Vibes”
Then came the colors. I knew I wanted something bright and cheerful, to match the “handmade crafts” vibe. I picked a teal-ish blue and a warm yellow. I think they look pretty good together, like sunshine and the sea. This part was actually fun, like painting but without the mess.
Putting It All Together
After lots of tweaking, I finally had something I didn’t hate. It wasn’t perfect, but it was something. A simple, slightly wonky logo with the name “Zac Brand” in a friendly font, with my chosen colors. It felt… kinda real, in a weird way.
My Takeaway
This whole process was a lot more work than I expected. It’s not just about slapping some colors and shapes together. You have to think about what you want to represent, who your audience is, and a million other little things. I have a newfound respect for graphic designers, seriously.
It also makes building a whole store very difficult.
Would I do it again? Maybe. It was a fun little experiment, and it definitely gave me a glimpse into the world of branding. Who knows, maybe “Zac Brand” will actually become a thing someday! (Probably not, but it’s fun to dream.)
