So this morning I’m cleaning out my perfume shelf, right? And I spot my old Hanae Mori Butterfly bottle – practically empty, with that gorgeous blue juice I always loved. Got me thinking… wait, haven’t seen this around anywhere lately? What happened to Hanae Mori perfume? Seems like it just vanished off the shelves. Had to dig in and figure this out.
Starting With the Dusty Bottle
Grabbed the bottle, turned it over looking for any clues. All I see is “Hanae Mori” and some licensing info – nothing new. Remembered they were kinda fancy back in the day, kinda niche-popular. Decided to jump online, started googling simple stuff first: “Hanae Mori perfume discontinued”. Bam. Tons of people asking the exact same thing on perfume forums. Everyone’s confused.
Kept scrolling. Saw a bunch of blog posts talking about it possibly being gone, but nothing concrete. Just rumors. Needed real info.
Hunting Down the Company Trail
Okay, time to follow the money. Knew Hanae Mori fashion was the parent, but perfumes? That’s usually licensed. So who actually made the juice?
- First stop: The old bottle’s fine print. Said something about “Groupe Clarins”. Wait… Clarins? The skincare people?
- Googled “Hanae Mori Clarins”. Jackpot. Yup, Clarins used to license and make the perfumes for years.
- But then… articles talking about Clarins stopping production around 2018? Okay, so why? Kept digging.
Finding the Culprit: That Corporate Shuffle
Turns out, Clarins decided to ditch a bunch of their licensed perfume brands to focus on their own stuff. They basically axed Hanae Mori, Azzaro Couture, Thierry Mugler (though Mugler perfume itself survived elsewhere), and a few others. Profit stuff. Corporate stuff. Annoying, right?
But wait… Hanae Mori fashion house was still kicking, surely they’d find someone else? Searched “Hanae Mori new perfume license”.
The (Maybe) Hopeful Sign?
Scrolled through perfume news sites. Found it! Around late 2021/early 2022? Some articles mentioned Hanae Mori signed a new deal. With… Inter Parfums. That name rang a bell. They do stuff for like, Abercrombie & Fitch, Guess, Karl Lagerfeld… mass-market but competent.
Started looking everywhere for any sign Inter Parfums actually released anything new under Hanae Mori.
- Checked Inter Parfums’ official site? Nothing listed.
- Searched major retailers? Sephora, Ulta, Macy’s? Zilch. Just maybe some old stock lingering on eBay or random discount sites.
- No press releases, no announcements about new launches… radio silence.
Putting It All Together (And Smelling B.S.)
So here’s the sad scoop:
- Clarins dropped them like a hot potato around 2018 to do their own thing. Production stopped.
- Existing stock slowly dried up in stores over the next few years. That’s why it disappeared from your local mall.
- Hanae Mori fashion house did sign with Inter Parfums later, but…
- Years later? Nothing has actually launched. Maybe the deal fell through? Maybe it’s stuck in development hell? Who knows! They sure ain’t telling us.
So the perfume isn’t technically “dead” dead… but it’s a ghost. The original, beautiful stuff Clarins made? That’s gone. Any future version under Inter Parfums (if it ever shows up)… well, it won’t be the same. Different company, different perfumers, probably different formula. Bet it’ll be cheaper to make. Corporate suits always find a way.
Glad I have that last little bit left in my bottle. Bittersweet find.
