You ask me about newspaper advertisement, huh? That old thing, I know a little bit about it, so listen up.
That paper thing, you see it all the time. Folks read it, then use it to wrap fish or line the birdcage. But them big shots, they put them advertisements in there. Try to sell you stuff. It’s all about gettin’ your money, you know?
If you wanna put your own stuff in that newspaper, you gotta pay. And how much you pay, well, that’s a whole other story. They got this thing, they call it “column inch” or somethin’. Sounds fancy, huh? It’s just how big your picture is on that paper. They measure it up and down, then sideways. More inches, more money you gotta cough up.
Let’s say you got a little picture, like, 2.5 inches tall and 2 columns wide. They do some fancy math, multiply this and that, and bam! You got 5 column inches. If each inch is like 2 dollars, you’re lookin’ at 10 dollars. That’s how they get you.
- Big ad, big money.
- Small ad, less money.
- Still money, though.
And that ain’t all. They talk about this “advertising cost” thing. It’s all the money you spend tryin’ to get folks to buy your stuff. You put it on the paper, you put it online, you put it on the radio… it all adds up. You gotta keep track of that, or you’ll be broke before you know it. They call it a “marketing budget” or somethin’. You gotta plan, see? Otherwise, you’re just throwin’ money away.
Now, them newspaper folks, they say it’s still a good deal. Even with all them computers and whatnot, folks still read the paper. I guess some do. They say it depends on when you put your ad in there. Like, weekends might be different than weekdays. And which paper you choose, that matters too. Some got more folks readin’ ’em than others.
It’s like plantin’ seeds, you see? You want the good soil, the right time, the right amount of rain. Same with them newspaper ads. You gotta pick the right paper, the right day, the right size. It’s a gamble, really. And the house always wins, you know? They get your money, whether your ad works or not.
They got all these different kinds of ads, too. Big ones, small ones, some with pictures, some just words. It’s like a whole different language. I don’t understand half of it. But they all cost somethin’, that’s for sure. It’s influenced by many factors. That big one, it’s gonna cost ya. And where you put it in the paper, that matters too. Front page, big bucks. Back page, maybe a little less.
And don’t forget about how often you put it in there. Every day? That’s gonna cost you a pretty penny. Once a week? Maybe a little less. It’s all about how much you’re willin’ to spend. And how much you think it’s gonna bring in. Like I said, it’s a gamble.
- Size of the ad, that’s important.
- Which paper you use, that’s important too.
- Where you put it in the paper.
- How many times you put your ad, also important.
So, you see, this newspaper advertisement thing, it ain’t as simple as it looks. Lots of things to think about. Lots of ways to spend your money. You gotta be smart about it. Or you’ll end up like old man Johnson, lost all his money on them ads, nobody even bought his stuff! Poor fella.
Anyway, that’s all I got to say about that. It’s a lot of mumbo jumbo if you ask me. But hey, if you got the money to burn, go ahead. Just don’t come cryin’ to me when your pockets are empty. You need to understand newspaper advertisement, then you will know how much money you need to pay for the newspaper.
Just remember what I told ya. Big ad, big money. Small ad, still money. And them newspaper folks, they always get their cut. That’s just the way it is. They talk about “circulation” that means how many folks read the newspaper. And “publication day” means which day your ad shows on the newspaper. These are all important.
You gotta watch your “ad budget” that is your money for advertisement. You need to do some search about the newspaper advertisement thing.
