Alright, let’s talk about this Teddy Santis fella. I ain’t no fancy writer or nothin’, just gonna tell ya what I know, how I know it. So, this Teddy guy, he’s kinda like a big deal now, or so they tell me.

Who’s this Teddy, anyway?
Well, from what I hear, he’s the one who started somethin’ called “Aim Leon Dore.” Sounds like a fancy name for a clothes shop, if you ask me. They say he started it back in 2014. That ain’t too long ago, is it? Seems like just yesterday I was milkin’ the cows, and now this fella’s all over the place sellin’ clothes.
Now, they say Teddy, he ain’t no big-shot fashion designer from way back when. Nope. He just started this thing outta nowhere in Queens, New York. Queens, huh? That’s a big city, I reckon. He weren’t no fashion expert, but he had a good eye, they say. Like, he could put clothes together that looked nice. And he liked that hip-hop music and all that street stuff from the 90s. That’s what they tell me, anyways.
Aim Leon Dore, what’s that all about?
So, this Aim Leon Dore, it ain’t just any ol’ clothes store, I guess. They call it “streetwear,” but it’s kinda fancy too. Like, it’s supposed to be stylish and all, not just somethin’ you wear to the farm. Teddy, he mixes the street stuff with the high-falutin’ fashion stuff, and people seem to like it. They even say he makes it look all “preppy” but still kinda tough. I don’t rightly know what “preppy” means, but it sounds like somethin’ the rich folks wear, huh?

- Started in 2014
- In Queens, New York
- Mixes streetwear and high fashion
- Got that “preppy” look, whatever that is
Teddy and New Balance, what’s the story?
Now, this Teddy guy, he ain’t just sellin’ clothes. He’s workin’ with them New Balance shoe people too. You know, them sneakers everyone’s wearin’? Yeah, him. He’s designin’ ’em or somethin’. I seen some youngsters wearin’ them shoes, they look kinda comfy, I gotta say. He’s got his own style, that’s for sure. And it seems like people are linin’ up to buy whatever he puts out.
He started with eyeglasses?
This is the funny part. Before he was sellin’ all these fancy clothes and shoes, Teddy had a shop where he sold eyeglasses! Can ya believe it? Eyeglasses! In Manhattan, no less. Big city stuff. And he was workin’ at his family’s coffee shop too. So, he went from sellin’ coffee and eyeglasses to bein’ some big-shot fashion guy. That’s the American dream, ain’t it? Work hard and maybe you’ll end up makin’ fancy sneakers.
So, what’s the big deal about Teddy Santis?
Well, I guess he’s just one of them fellas who knows what people want, even if they don’t know it themselves. He’s got a good eye for style, and he ain’t afraid to mix things up. He takes that street stuff, that hip-hop stuff, and he makes it fancy. And he takes that fancy stuff and makes it cool. And he does it all with them New Balance shoes too. He’s a smart fella, that Teddy. He figured out how to make a livin’ doin’ what he likes, and that’s more than most folks can say.
That “Creative Director” Thing
They call Teddy a “creative director” now. Sounds like a fancy job title to me. But I reckon it just means he’s the boss of makin’ stuff look good. He picks the colors, the fabrics, the styles. He tells everyone what to do, and they do it. And somehow, it all comes together and people wanna buy it. That’s the magic of it, I guess. He’s got the vision, and he makes it happen. That’s more than I can say for most folks I know.
Anyways, that’s what I know about Teddy Santis. He’s a fella from Queens who started sellin’ clothes and now he’s a big deal. He makes fancy sneakers and folks seem to like ’em. He’s got a good eye and a good head for business. And that’s about all I can tell ya. Now, if you’ll excuse me, I gotta go feed the chickens.
In short, this Teddy fella:

- Started a brand called Aim Leon Dore
- Works with New Balance
- Has a unique style that mixes streetwear and high fashion
- Is considered a “creative director”
That’s all I got for ya. It ain’t much, but it’s honest.
Tags: [Teddy Santis, Aim Leon Dore, New Balance, Streetwear, Fashion, Queens, Creative Director, Menswear, 90s hiphop]