EliteLux

Palace streetwear marketing manager tips strategies to succeed in streetwear marketing.

Palace streetwear marketing manager tips strategies to succeed in streetwear marketing.

My First Week: Pure Chaos

Got thrown into managing Palace streetwear marketing last spring. Zero training, just a Slack message saying “figure it out.” Tried running ads hyping quality fabrics – crickets. Young crowds don’t give a damn about stitching details.

Watching Real People Wear Our Stuff

Staked out skate parks for three weekends straight with my camera. Noticed something wild: kids were pairing Palace tees with thrift store cargo pants, not our own matching bottoms. Asked one guy why – he laughed: “Your pants cost too much for shredding concrete.”

Shifting Gears

Scrapped the “premium craftsmanship” angle overnight. Started doing three things instead:

The Messy Turnaround

Three months in, our Instagram comments switched from “overpriced garbage” to “HOW GET THAT HOODIE??” Realized streetwear ain’t about looking perfect – it’s about looking real. Stopped posing models with clean sneakers. Started paying skateboarders to film wipeouts in new collections.

Biggest win? When some 16-year-old tagged our billboard with dripping paint cans. CEO wanted to sue. I blew up the photo everywhere with “THE PEOPLE HAVE SPOKEN” caption. Engagement blew past corporate targets by 300%. Moral? Street credibility beats shiny ads every damn time.

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