Alright, so I found myself wanting to switch things up a bit in my wardrobe recently. I’ve always had a soft spot for Marc Jacobs stuff – it’s got that cool, slightly quirky vibe, you know? Especially the bags. But I figured, hey, there must be other brands out there with a similar feel, maybe at a different price point or just offering something a little different. So, I decided to do a little digging.

First thing I did was just hop online. Didn’t really have a solid plan, just started searching. I typed in things like “designers like Marc Jacobs”, “brands with Marc Jacobs style”, that sort of thing. Got a ton of results back, obviously. Lots of fashion blogs and forum discussions.
I spent a good chunk of time just clicking around, reading what people suggested. Some recommendations were way off base, like super high-end luxury brands that weren’t really the same energy at all. Others were kind of generic. You have to sift through a lot of noise.
Getting More Specific
After a while, I realized I needed to narrow it down. What exactly about Marc Jacobs was I looking for in an alternative? For me, it was mainly that contemporary, playful, sometimes a bit preppy but still edgy feel. And definitely the focus on statement accessories, like their popular bags.
So, I started looking more closely at the brands that kept popping up in relation to that specific style. Names I saw mentioned quite a bit included:
- Kate Spade New York
- Coach
- Tory Burch
- See by Chloé
- Michael Kors
Checking Them Out
Okay, so I had a list. Next step was to actually look at these brands properly. I went through their recent collections online – checked out their bags, shoes, and some clothes.

Kate Spade definitely had that playful, colorful thing going on. Lots of brights, fun patterns. Felt quite similar in terms of not taking itself too seriously, which I liked.
Coach was interesting. They’ve really changed things up lately, felt younger and a bit more fashion-forward than I maybe remembered. Some of their newer bag styles seemed to hit a similar note to the MJ Snapshot bag vibe – popular, contemporary, logo-centric but in a trendy way.
Tory Burch felt a little more classic or preppy sometimes, but still had that American designer, accessible luxury feel. Some pieces definitely felt like they could sit alongside Marc Jacobs stuff.
See by Chloé is the little sister brand to Chloé, right? So it’s got a bit of that bohemian, chic French thing, but more accessible and maybe a bit younger. It wasn’t a direct match, but the vibe felt somewhat adjacent, especially in the attitude.
Michael Kors often gets lumped in. And yeah, there’s overlap, especially with certain bags or that American sportswear feel. Maybe a bit more glam sometimes? But definitely in the same ballpark for a lot of people.

My Takeaway
After going through all that, I felt like I had a much better handle on it. It’s not about finding an exact copy, obviously. It’s about finding brands that capture a similar spirit. For me, the ones that felt closest in terms of that playful, contemporary, accessory-focused style were probably Kate Spade and the newer stuff from Coach. Tory Burch and See by Chloé offered slightly different flavors but still felt like good alternatives depending on the specific item.
So yeah, that was my little journey into finding brands similar to Marc Jacobs. It basically involved getting clear on what I liked about MJ, doing some broad searching, then really digging into the specific suggestions that kept coming up. Ended up discovering some cool new things along the way!