So, I got thinking the other day about Kylie Jenner. You see her everywhere, right? Big houses, fancy cars, the whole deal. And I started wondering, what’s actually holding all that up? What’s the real base of the Kylie Jenner thing, especially the business side?
I remember when Kylie Cosmetics blew up. Lip kits were everywhere. Seemed like she built this massive empire from scratch, practically overnight. That was the story, anyway. So, I did a bit of digging, just looking around online, trying to piece things together from my perspective.
Digging into the Makeup Money
First thing, yeah, Kylie Cosmetics was the big launchpad. Started back in 2015. Seemed super successful. But then I stumbled across some numbers. You know, sales figures from her website, *.
It wasn’t quite the rocket ship I pictured still going straight up. I saw stuff suggesting sales were like $68.7 million back in 2017. Pretty good, right? But then, the numbers seemed to slide. Down to around $36.2 million in 2022. And there were projections saying it might even dip under $30 million by this year, 2024.
That got me thinking. A decline like that, it changes the picture of that cosmetics “base” quite a bit. It’s still money, sure, but maybe not the ever-growing giant some folks imagine.
Then There Was the Big Sale
And here’s the other thing that caught my eye. She sold off a big chunk of it. Like, 51% of Kylie Cosmetics. The majority. She sold it to Coty, one of those huge beauty companies.
Now, she definitely got paid. A lot. But it makes you wonder, right? If you sell off more than half, is it really your company base anymore? Or are you more like a very well-paid face for the brand? It feels different. It’s not quite the same as owning the whole thing, controlling everything. The foundation shifted, you know?
What Else Is There?
So, if the cosmetics base isn’t what it maybe once was, or at least the ownership structure changed fundamentally, what else is part of her base?
- The Name/Brand Itself: Let’s be real, the Kardashian-Jenner name is huge. That whole family knows how to stay relevant. That’s a base in itself, probably the biggest one.
- Endorsements and Appearances: She’s still a massive celebrity. I saw some figures, just estimates really, about her booking fees. Like, to get her for an event? Could cost somewhere starting around $999,999, maybe up to $1,499,000. That’s serious cash just for showing up. That’s definitely part of her income base.
- Other Ventures?: I’m sure there are other things, maybe smaller investments or deals here and there. Harder to track all that.
So, after poking around, my takeaway is that the “base” isn’t just one thing anymore, if it ever was. The cosmetics company was key, sure, but selling the majority stake was a huge pivot. Now it feels like her base is more about the Kylie Jenner brand itself – the name, the image, the massive social media following. The cosmetics are part of it, but maybe not the central pillar they seemed to be initially. It’s more diversified now, maybe? Or maybe just more reliant on the sheer power of her celebrity status, fueled by the family machine. It’s less about a single company she controls entirely, and more about leveraging the whole package. Interesting stuff to think about.