Okay, so let me tell you about this little adventure I had with the Bogart Group. I’d heard a bit about them, being a French outfit and all, and figured I’d see what they were all about. You know, just a regular guy curious about some fancy French stuff.

First thing I did was try to find out what exactly they do. Turns out, Bogart’s main thing is fragrances and cosmetics. They’ve been around for almost 50 years, which is pretty impressive, right? They’re not just some fly-by-night operation. This is a family-owned business, which I always appreciate. It feels more… genuine, you know?
So, I start digging a bit deeper. I’m not a big fan of business jargon, but I had to see what they were up to. It seems like they own a bunch of brands and also produce stuff under license for others like Ted Lapidus and Carven. And hey, they’ve even got Lee Cooper and Naf Naf in their portfolio. That’s quite a mix!
Then, I stumbled upon some news about them making a move on some Nocibé perfumeries in France. I guess they’re really trying to expand their reach. Seemed like a bold move, taking over 41 stores from Douglas. That’s not pocket change, right? This really got me thinking that they must be doing something right.
I also found out that they’re not just about selling in physical stores. They have a strong online presence too. There is a group of online furniture stores with over 10 years of history, connected by their unique brand – BOGART, and they currently operate in three e-commerce markets, including Poland. It’s kind of cool how they’re mixing the old-school retail with the new-age online shopping. They are not only producing perfumes, but also the funiture. It’s like they’re covering all the bases.
- Checked out their business: They’re all about perfumes and cosmetics, and they’ve been at it for nearly 50 years. Family-owned, too!
- Dug into their brands: They’ve got a whole bunch, some I recognized, some I didn’t.
- Read about their expansion: They made a big move buying up a lot of Nocibé stores in France.
- Explored their online game: They are not only selling perfumes, but also funiture online.
- Found out about their other products: Producing a gin, vodka, rum and a limited-edition whiskey.
I even saw they have a spirits line with Humphrey Bogart’s image on the bottles. A gin, a vodka, a rum, and even a limited-edition whiskey! Each bottle has Bogie’s picture on it. I thought that was a fun little detail.

So, that’s my little exploration of the Bogart Group. It was interesting to see how this company operates and what they’re all about. They seem to be doing pretty well for themselves, growing and expanding. It’s always cool to see a family business thrive like that. I am not going to be an expert on them, but now I feel like I understand them a little better. You know, just a regular guy’s take on a big French company.