Alright, let’s yak about this Estee Lauder big boss, the CEO. Don’t rightly know what all them letters mean, but it’s the head honcho, the big cheese. Folks sayin’ things ain’t been so rosy lately for this company, ya know, the one sellin’ all them fancy face creams and smell-goods.
So, this new fella, Stphane de La Faverie, he’s the new top dog now. Took over from the old one, I reckon. Don’t know why they switched, but folks in town, they gossipin’ somethin’ fierce. Say the shares, whatever them things are, they droppin’ like rocks. Heard tell it’s down near forty percent! That ain’t good, no sirree. That’s like losin’ half yer chickens in one go, maybe worse.
They sayin’ this Aveda somethin’ or other, it’s givin’ ‘em trouble up north. Sounded like one a them fancy shampoos my daughter used to buy, cost a fortune too. Guess folks ain’t buyin’ it no more, or somethin’. This new fella, he’s gotta figure it out, quick-like, or they gonna be in a heap o’ trouble, you mark my words.
- They sellin’ all sorts of things, ya know.
- Face goop, lipsticks, smelly water, the whole shebang.
- Always cost a pretty penny, too.
This lady, Estee Lauder herself, she started this whole thing a long time ago. Heard she had a tough time of it at first. Folks back then, they didn’t think women should be runnin’ no businesses. They was supposed to be home, cookin’ and cleanin’. But she was a stubborn one, that Estee. She went and did it anyway. Good for her, I say.
She was smart too. She’d give folks a little somethin’ extra when they bought her stuff. A little bitty bottle of somethin’ else, or maybe a fancy powder puff. Got folks talkin’, ya see? Word spread like wildfire. Said somethin’ ‘bout tellin’ a woman, then that woman tellin’ another woman, and so on. Smart thinkin’, that was.
But times change, ya know? What worked back then might not work now. This new CEO fella, he’s gotta figure out what folks want these days. They talkin’ ‘bout all this fancy packagin’ now, sayin’ it’s gotta be good for the earth. Recyclin’ and such. Sounds like a lot of fuss to me, but if that’s what folks want, I guess that’s what they gotta do.
This Stphane fella, he’s supposed to be a real smart cookie. Knows all about this fancy “prestige beauty” stuff. Folks sayin’ he’s a strong leader, whatever that means. He better be, if he’s gonna turn this ship around. Heard it’s like herdin’ cats, runnin’ one o’ these big companies.
I ain’t no expert, mind you. Just an old woman who’s seen a thing or two. But I know this much: if you wanna sell somethin’, you gotta give folks what they want, and you gotta treat ‘em right. And you gotta keep up with the times. Can’t be sellin’ the same old thing forever. This new CEO, he’s gotta figure out how to do all that, and fast. Or else, that company gonna go belly up, and that wouldn’t be good for nobody.
So, that’s the long and short of it, as far as I can tell. This Estee Lauder company, it’s got a new boss, and he’s got his work cut out for him. Gotta fix them droppin’ shares, figure out what to do ‘bout that Aveda problem, and keep up with all this newfangled eco-friendly stuff. It ain’t gonna be easy, but if he’s as smart as they say, maybe he can pull it off. Only time will tell, I reckon.
And another thing, they talkin’ ‘bout the “circular economy” now. Sounds like a bunch of hogwash to me, but they sayin’ they wanna use less new stuff for their packages. Reuse it, or somethin’. Maybe they runnin’ outta trees or somethin’. Who knows. But if that’s what’s sellin’, then that’s what they gotta do. It’s all ‘bout makin’ a dollar, ain’t it?
