So, I was just kind of browsing the other day, you know how it is, just clicking around, and this Viktor & Rolf thing with FKA twigs popped up. Got me thinking a bit, actually.
I remember hearing stuff about FKA twigs before, not just her music, but like, her whole vibe. Then I actually looked into it a bit more, and it turns out she had this pretty spiritual upbringing. Her mom was into it, Buddhas in the house, appreciating nature, that sort of thing. As well as kind of being taught all the morals of the Bible, so a real mix of things shaping her, you know?
And then there’s this Viktor & Rolf fragrance they’re pushing with her, called “Good Fortune.” Seriously, “Good Fortune.” They even say it’s an “Oriental Floral” and it only came out in 2022. The folks who cooked it up were Nicolas Beaulieu and Anne Flipo, apparently. The name itself, “Good Fortune,” just screams something a bit mystical, doesn’t it?
It kind of made sense when I put those two things together. Her whole background and then this perfume. It wasn’t just some random celebrity endorsement, or at least, it didn’t feel like it to me once I dug around a little.
My whole process finding this out was pretty accidental, really.
I wasn’t actively looking for a new perfume or anything. I think I saw an image first, and it just looked… different. So, I started clicking, then reading a bit about her, then found some details about the perfume. It was like one of those internet rabbit holes, but this time it actually led to something that felt kind of… cohesive?
- First, I saw the campaign image.
- Then, I got curious about FKA twigs beyond her music.
- I stumbled upon some interviews or articles about her background.
- Separately, I looked up the Viktor & Rolf fragrance she was promoting.
- Finally, I just connected the dots in my head.
It’s not like I’m an expert or anything, just sharing what I pieced together. Sometimes these collaborations feel so forced, but this one, after a bit of my own casual digging, felt like it had a bit more thought behind it, linking her personal story, even if it’s subtle, to the product. Or maybe they just got lucky with the branding, who knows? But that’s how I ended up understanding it a bit better. Just my two cents from poking around online.
