Okay, so, I’ve been seeing a lot of buzz about Coco Gauff lately, especially after she bagged that US Open win. And you know what caught my eye? That sweet Rolex she’s been sporting. It got me curious, so I did a little digging.

First, I started by checking out what she actually wears. Turns out, it’s a Rolex Oyster Perpetual, the one with that cool “Red Grape” dial. I noticed it’s from an older collection, which is kind of neat. Then, I moved on to her other sponsorships.
- New Balance, obviously. They’ve got her covered head-to-toe in their gear, including those Coco CG2 shoes. Looks like they’re sticking with the same team to keep things consistent, which is smart.
- Then there’s Bose. I remember seeing her in one of their ads recently, she’s promoting their audio stuff.
- Microsoft! Yeah, she’s been with them since way back in 2020.
So, after her big win, New Balance renegotiated her contract. Word on the street is, she’s now one of the highest-paid female athletes out there. We’re talking around $23 million in earnings for 2023! That puts her net worth somewhere around $12 million, which is just… wow.
I spent some time trying to figure out how this all ties back to that Rolex. My best guess is, it’s a celebratory thing for her first Grand Slam title. It makes sense, right? She’s been doing amazing, and Rolex is all about that prestige and achievement.
To wrap it up, I combined all these bits of info to get a better picture of Coco Gauff’s endorsements. It’s clear she’s not just a tennis star, but a major brand ambassador. And that Rolex? It’s the cherry on top of a pretty impressive portfolio.
My Two Cents
Honestly, it’s pretty inspiring to see how she’s managed to build such a strong personal brand. It’s not just about the tennis skills anymore, it’s the whole package. And she’s nailing it.
I found this whole process pretty fun. It’s like piecing together a puzzle. You start with one thing, like the watch, and it leads you down this rabbit hole of sponsorships, contracts, and big money moves. Definitely makes me appreciate the business side of sports a bit more.
Anyway, I’m gonna keep an eye on what Coco does next. On and off the court. She’s definitely one to watch, no pun intended.