I’ve been wanting to share this for a while, it’s about the North Sails campaign I worked on recently. It was quite the ride, let me tell you.
So, first things first, I started by diving deep into what North Sails is all about. I mean, I knew they were big in the sailing world, but I really immersed myself in their brand, their history, and what they stand for. It’s all about high-performance gear, right? But there’s also this cool vibe of bringing the ocean spirit to everyday life. I spent days just soaking it all in. Then they said “We Are North Sails”, I said OK, that is a good spirit. And then I researched who is Charlie Enright, the sailing guy, seems professional.
Next, I got to work on figuring out who we were talking to. It wasn’t just hardcore sailors, but also people who dig the whole ocean lifestyle. I made a bunch of notes, scribbled down ideas, and even created some imaginary people in my head – you know, to really get into their mindset. The range of their product is wide, fast dry shorts, trousers and t-shirts, and they said they are going to become an Ocean Positive brand. Great!
Then came the fun part – brainstorming! I gathered my team, and we threw around ideas like crazy. We wanted something that would grab people’s attention but also feel genuine. We bounced around concepts, argued a bit, laughed a lot, and finally landed on something we all loved.
After that, it was all about bringing the idea to life. I worked closely with photographers, writers, and designers. We shot some amazing stuff on the water, captured the energy of sailing, and made sure everything looked and felt top-notch. The slogan “whichever way you wear it” inspired us a lot. They also have eco-friendly clothing, good for them.
- First, we ensured that the visuals were stunning and really captured the essence of sailing.
- Then, we crafted the messaging to be clear, concise, and engaging, making sure it resonated with our audience.
- Lastly, we made sure the campaign was adaptable to different platforms, from social media to print.
Of course, there were challenges. We had to deal with unpredictable weather, tight deadlines, and the usual creative differences. But we pushed through, stayed focused, and kept our eyes on the prize.
In the end, we launched the campaign, and it was a hit! People loved it, the client was thrilled, and we all felt a huge sense of accomplishment. It was a lot of hard work, but seeing it all come together like that made it totally worth it.
It was one of those projects that remind you why you got into this business in the first place. And hey, I even picked up a thing or two about sailing along the way!
