Okay, so I’ve been on this huge K-beauty kick lately, and of course, Sephora is like, the place to go, right? I wanted to see what Korean makeup brands they actually carried, because sometimes it’s hard to find the really good stuff. So, I started by just browsing the Sephora website.
I typed “Korean makeup” into the search bar, and a bunch of stuff popped up. It wasn’t super organized, to be honest. Some brands I recognized, others I didn’t. I decided I needed a better plan.
I went back and looked specifically under the “Brands” section. I scrolled through the A-Z list, keeping an eye out for anything that sounded Korean. This was a little tedious, but it felt more thorough.
My K-Beauty Hunting Process
- First, I browsed, it’s simple, but the result is a little bit messy.
- Then, I used the search function.
- After that, I went check brands list.
- Finally, I made my own list.
I found a few popular ones, like Laneige (love their lip sleeping mask!), and Dr. Jart+ (their sheet masks are amazing). I also noticed Sulwhasoo, which is a more high-end, traditional Korean brand. I’ve heard good things, but it’s definitely pricier.
I also discovered some brands I hadn’t heard of before, which was exciting! There was this brand called Kaja, which had really cute packaging. I added a few of their things to my wishlist to check out later. I also saw Amorepacific, which is actually the parent company of a bunch of Korean brands, including Laneige and Sulwhasoo.
Honestly, it took a bit of digging, but I ended up with a pretty good list of Korean makeup brands at Sephora. It’s not a huge selection, but it’s definitely enough to get you started if you’re curious about K-beauty. Next time i would go offline shop to see them, touch them and try them on my face.
