Okay, so I’ve been digging into brand mission statements lately, and Stussy caught my eye. It’s a brand I’ve always liked, so I figured, why not see what their “official” mission is?
First, I hit up Google. You know, the usual – just typed in “Stussy mission statement”. I scrolled through a bunch of results, mostly articles and blog posts talking about Stussy, but not really anything straight from the horse’s mouth.
Then, I headed over to Stussy’s website. I figured their “About Us” page would be the place to go. I poked around there, reading through their history and brand story. It’s cool stuff, talking about their roots in surf culture and how they grew into a streetwear icon.
I checked social media. I jumped onto their Instagram and Facebook, scrolling through their posts and “About” sections. Nothing concrete there either.
My Findings
- Stussy’s official website talks about its history and vibe.
- It mentions that surfwear is a major root.
- Stussy emphasizes its connection to music, art, and the overall scene.
I was getting a bit frustrated. So it became clear that getting an offical statement is not easy.
So, what’s the takeaway? Stussy’s mission, at least from what I could gather, is less about a formal statement and more about a feeling.
It is safe to say that Stussy seems to be all about authenticity, staying true to its roots, and representing a certain lifestyle. Not bad for a day’s digging!
